Branding Photography Case Study | Steve Azar

The Delta Man

“You rock and you're the best!!!! Seriously appreciate you... You're unbelievable!!!! Thank you Mark so much! So frickin cool buddy! What an artist you are! Wow wow, You just did such an amazing job, simply incredible! No one will ever know I froze to death at the shoot! Lol !!!”

Steve Azar 

Music and Culture Ambassador Of Mississippi 

Spokesman, The Fat Trout Whisky

Branding Headshot featuring Steve Azar The Delta Man standing in front of American flag wearing scarf and jacket

Known to many as

THE DELTA MAN,

MUSIC and CULTURE 

AMBASSADOR of MISSISSIPPI

STEVE AZAR is an award winning hit singer songwriter recording artist

Hit songwriter, recording artist, music producer, golfer and philanthropist. Steve likes to call his own breed of music “Delta Soul,” a mixture of country, rock and blues.


His debut album Waitin’ On Joe was released in 2001. The title track went to #1 on CMT and featured Academy award-winning actor Morgan Freeman. Taylor Swift told People Magazine in 2010 that her favorite song of the year was Steve Azar’s “Sunshine.”


Slide On Over Here, featuring the hit single “Sunshine,” was spotlighted in Oprah’s Magazine in her Top Things to Buy At Christmas Edition in 2011.


“Sunshine” was also featured in US Weekly Magazine in June 2012 as one of the most popular celebrity wedding songs. 


I first met Steve in 2013, when I had the pleasure to capture images for Fat Trout Whisky’s marketing campaign featuring Steve as The Delta Man.  

Branding Photography Steve Azar Fat Trout Whiskey The Delta Man sitting on all terrain vehicle holding whisky glass

A singer, songwriter, excellent golfer and spokesperson are among Steve’s many talents, making him a perfect fit for the Fat Trout brand.

branding-image-steve-azar-fat-trout-whisky-promotional-ad

Steve has used our Images on a variety of materials ranging from album covers, ad campaigns and marketing materials to showcase his many musical, cultural and ambassador projects. 


We spent a week shooting at various locations around Mississippi, including the historic Crossroads,  

Promotional Image for Down At The Crossraods featuring Steve Azar standing wearing suit with hands resting on guitar standing upright
Steve Azar CD cover title My Mississippi Reunion desaturated image of Steve Azar standing at crossroads wearing suit
Steve Azar single cover title One Mississippi image of musician walking down crossroads wearing suit and holding guitar black and white

My Mississippi Reunion

and

One Mississippi

the new official state song of Mississippi Steve authored


Steve Azar Album Cover Title Fly closeup looking down past shoulder against yellow and white striped backdrop

And "Fly" which was written and recorded for the 2015 World Alpine Ski Championships and was also the feature song on Sony Pictures Paul Blart Mall Cop 2. 


Steve also hosts an annual Delta Soul Celebrity Golf and Charity Event

Steve Azar Celebrity Golf Tournament promotional poster black and white image artist on golf course holding whiskey glass wearing sunglasses

The Steve Azar St. Cecilia Foundation is a 501(c)(3) charitable corporation.


St. Cecilia is The Patron Saint of Musicians and Composers, and the purpose of the foundation is to raise funds for charitable organizations, particularly in the Delta region, that aid sick, disadvantaged and abused children as well as supporting the arts within educational and cultural institutions.


The Steve Azar St. Cecilia Scholarship is awarded to qualified graduates from Washington County high schools through the Education Foundation of Greenville, Inc.


Mississippi Night at the GRAMMY Museum

Steve Azar And The Kings Men band portrait seven musicians seated with Steve sitting on floor in front of them

We then reconnected in February 2017, in Los Angeles at the GRAMMY Museum during GRAMMY week. Steve was giving a special performance at the Clive Davis Theater: Steve Azar & The Kings Men, a group of musicians who backed B.B. King, Elvis Presley and other musical Kings.

Steve Azar black and white portrait performing during Grammy Museum concert Mississippi Night

I feel truly lucky to have met Steve, he’s a constant inspiration as an artist and a person. His enigmatic energy and personality feel like sunshine. Steve glows with a warmth that makes everyone feel like a part of classic Southern charm and hospitality.

Steve Azar Autographed Portrait black and white sitting at recording console wearing sunglasses hand near his face

“You are a good man! And crazy talented!

Thx for making me look better than I am:)

You're the best.”

Steve


Book a Session. Help plant trees. Help save lives.

Skeletal remains of a tree stand isolated in a vast desert wasteland.

A portion of every Session is donated to

  Eden Reforestation Projects. Eden is a 501(c)3 international nonprofit that is committed to alleviating extreme poverty and restoring healthy forests in Madagascar, Haiti, Nepal, Indonesia, Mozambique and beyond.